Category: SEO News
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SEMRush Review
Quick Note: The items in red below are areas that I deemed outstanding or unique. SEMRush Trial The biggest disappointment that I noticed is that if you want to do some competition analysis you have to pay an additional $200 per month. (I found out from researching this though that you do receive a ton…
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Reviews of the best Digital Marketing Software
This article is going to go over the best digital marketing software out there that you can use for your marketing campaign. Keep checking back to view this article as I will be adding reviews and making comments on a continuous basis. Here are the steps that I have outlined for the basic digital marketing…
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My Review of DIIB
I came to DIIB in an ad, I think it was a Facebook ad, that showed me an analytics page and short description so I emailed myself a reminder to go look at it later. DIIB Reviews It wasn’t until a week or so later until I found the time to take a closer look…
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Affiliate Marketing
Affiliate marketing is basically the process of marketing someone else’s product. If you promote their product on your website and they click a link to purchase it on their website you will get a percentage of the sale called a commission. Although many see this as passive or residual income, a lot of hard work…
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New Domain Authority Coming from Moz
Guide to Domain Authority 2.0 Transcription: Domain Authority is changing. Here’s what you need to know. What is Domain Authority? Domain Authority (DA) predicts the ranking ability of a website. Higher DA scores indicate a higher chance of ranking in search engine results. Domain Authority scores are based on factors from a domain’s inbound links…
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Google’s Walled Garden: Are We Being Pushed Out of Our Own Digital Backyards?
Posted by Dr-PeteEarly search engines were built on an unspoken transaction — a pact between search engines and website owners — you give us your data, and we’ll send you traffic. While Google changed the game of how search engines rank content, they h…
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MozCon 2018: Making the Case for the Conference (& All the Snacks!)
Posted by Danielle_LaundersYou’ve got that conference looming on the horizon. You want to go — you’ve spent the past few years desperately following hashtags on Twitter, memorizing catchy quotes, zooming in on grainy snapshots of a deck, and furiously …
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How (and Whether) to Invest in and Structure Online Communities – Whiteboard Friday
Posted by randfishBuilding an online community sounds like an attractive idea on paper. A group of enthusiastic, engaged users working on their own to boost your brand? What’s the hitch?Well, building a thriving online community takes a great deal of e…
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How to Deal with Fake Negative Reviews on Google
Posted by JoyHawkinsFake reviews are a growing problem for those of us that own small businesses. In the online world, it’s extremely easy to create a new account and leave either a positive or negative review for any business — regardless of whether y…
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The Google Ranking Factor You Can Influence in an Afternoon [Case Study]
Posted by sanfranWhat does Google consider “quality content”? And how do you capitalize on a seemingly subjective characteristic to improve your standing in search? We’ve been trying to figure this out since the Hummingbird algorithm was dropped in our laps in 2013, prioritizing “context” over “keyword usage/frequency.” This meant that Google’s algorithm intended to understand…