Category: SEO News
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Does using a long tail keyword as an image alt text be counted in keyword density?
Michael Rock, Owner at The Internet Presence, LLC (2003-present) Yes, but keyword density should not be an issue today unless you are doing a ton of keyword stuffing. Anything you write should be natural for the website visitor. You can include semantic phrases that relate to the phrase that you are trying to rank for. In…
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How do you track mentions about your company and relevant keywords on forums and blog posts, etc.? Are there any free tools to use?
Michael Rock, Owner at The Internet Presence, LLC (2003-present) You can use Google Alerts to track any mentions of your business online and that is free. Then you can use URL tracking codes to track links and view them in Google Analytics which are both free. You can use advanced Google Search Operators to view relevant keywords in forums. An example would be like…
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How can I start learning digital marketing online? There are so many courses, so many different topics (SEO, social media, Google ads, etc.), and I get lost. How can I get organized?
Michael Rock, Owner at The Internet Presence, LLC (2003-present) Answered Apr 2 I was in the same boat about 16 to 17 years ago. It took a while but I began to learn with sources that were trustworthy. As of today, I would trust Moz’s Whiteboard Fridays, videos, and articles, SEMRush articles, Ahrefs, Search Engine Journal, Search…
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How do you find core keywords for effective online marketing?
Michael Rock, Owner at The Internet Presence, LLC (2003-present) Answered Apr 10 It would to too lengthy to do into the details here. I wrote an in-depth three-part article here for that. Keyword Research in SEO: Part 1 · Answer requested by Jeet Rathi
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How can I write SEO-based content?
Michael Rock, Owner at The Internet Presence, LLC (2003-present) Answered Oct 21 Find what hot topics are searched for the most with the least competition via keyword research, Google Trends, Social Media, and write about them using infographics, top 10 lists, in-depth professional, authoritative content. It would be a bonus if you can answer a question online that…
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Why do marketers prefer paid search in SEO rather than organic search which is free?
Michael Rock, Owner at The Internet Presence, LLC (2003-present) Answered Apr 10 Because it is easier to obtain. Pay big bucks and have your ad on top. Organic you pay big bucks and your site is at the top. The difference? Google Ads you have to pay big bucks every month and for organic, you pay big…
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Which are the best off-page SEO techniques for 2020?
Michael Rock, Owner at The Internet Presence, LLC (2003-present) Answered Mar 27 For 2020 they say that content on your website will be more important than backlinks for the first time so I would not ignore doing content on your website. Great content will generate backlinks to your website (which is off-page SEO). I’ve already noticed dramatic…
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Isn’t Google friendly to Chinese websites’ SEO using SEO plugins?
Michael Rock, Owner at The Internet Presence, LLC (2003-present) Answered Mar 27 Google does not give privilege to particular countries or plugins but has to abide by what the Chinese government has to say about searches. If you use the SEO plugins though you can’t help but do better, even if it is just a little bit.…
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When we look at where SEO started and where we are now, what is your opinion of where we are going?
Michael Rock, Owner at The Internet Presence, LLC (2003-present) Answered Mar 5 That SEO is dying. They will get so good at it there will be no ‘tricks’. The authoritative website without practicing SEO will come out on top. Search engines will become so advanced that people will ask it something and it will provide the answer…
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Bad Backlinks, Google Disavow Tool, and SEMRush
The Google Disavow Tool is where you can upload bad backlinks that point to your website and tell Google to ignore them so they won’t hurt your rankings. Hello Everyone, I thought I would take the time out to write a quick post on what I just discovered with SEMRush and comparisons to other tools…