The first step in marketing online is to examine your own website. These important questions need to be answered before you start driving traffic to your website for sales.
How fast does your website load?
Why is this important?
“40 percent of people abandon a website that takes more than three seconds to load. (KISSmetrics)”
“Website that load in 5 seconds on mobile see 25% more ad visibility and 70% longer session duration. (Google DoubleClick)”
What’s included in the report:
- The report grades you on how fast your website loads up on a desktop and mobile device.
- The report includes what you need to do to your website to speed it up.
- The report shows you the optimizations found that your website already uses.
Is your website mobile friendly?
Why is this important?
“By 2018, American adults are expected to spend on average 3 hours and 23 minutes on non-voice mobile media. (eMarketer)”
“80% of internet users own a smartphone. (Smart Insights)”
“48% of consumers start mobile research with a search engine –but 33% go directly to the site they want. (Smart Insights)”
“Google drives 96% of mobile search traffic, followed by Yahoo at 2% and Bing at 1%. (NetMarketShare)”
“57% of users say they won’t recommend a business with a poorly-designed mobile site. (socPub)”
“Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead. (MicKinsey & Company)”
“Average smartphone conversion rates are up 64% compared to the average desktop conversion rates. (CMS Report)”
“Starting April 21, 2015, Google Search will be expanding its use of mobile-friendliness as a ranking signal. (Google)”
What’s included in the report:
- The report tells you if your website is mobile friendly or not.
- The report gives you any page loading issues that you may have.
What links are pointing to your website?
Why is this important?
It is important to know if the links pointing to your website are spammy ones. These need to be added to the Google Disavow Tool or else it will hurt your rankings. It is important to have websites that have a higher domain and page authority pointing to your website. This report will let you know that.
Also, if there are links pointing to a page of your website that no longer exists it would be easy to retrieve those links with a 301 redirect and regain lost traffic and help gain linking importance to your website.
What’s included in the report:
- Domain Authority (How important your website is in Google’s eyes.)
- Page Authority (How important your web page is in Google’s eyes.)
- The number of root domains linking to your website.
- The number of links pointing to your website.
- Whether websites pointing to your website is spammy or not.
- What the domain authority and page authority is of websites pointing to yours.
- What text is used to link to your website with?
- Any broken links pointing to your website.
How strong is your web page for a certain keyword phrase?
Why is this important?
If you want your web page to rank for a particular keyword phrase this report goes over what you need to do to help increase your chances for that.
What’s included in the report:
- In-depth analysis of all of the elements of the page in accordance with the keyword phrase entered.
- Recommendations on what to do to improve your chance of ranking.
- How important each recommendation to change is.
How well do the search engines crawl your website?
Why is this important?
If the search engines are having trouble crawling your website then it won’t be listed online. Then when someone does a search your website won’t be included with the SERPs (search engine results pages). This report points out the pages that are having problems.
What’s included in the report:
- URL of page crawled.
- The time the page was crawled.
- The title tag of the page.
- Meta description of the page.
- HTTP status code of the page. (Whether or not the search engines can crawl and index this page.)
- The page that linked to your page to help discover it.
- The number of links on the page.
- The type of page it is (Content-Type Header)
Cost: $200
For more detailed information on the marketing we do, you can visit https://rocksolidseo.com/digital-marketing-services/.
Questions? Contact Us!
(800) 517-4793
mike@websthatrock.com
P.O. Box 248
Spalding, MI 49886