Michael Rock, Owner at The Internet Presence, LLC (2003-present)
You can use Google Alerts to track any mentions of your business online and that is free.
Then you can use URL tracking codes to track links and view them in Google Analytics which are both free.
You can use advanced Google Search Operators to view relevant keywords in forums. An example would be like this one.
This typed into the search engine above will show you all of the pages that mention cars in only the website someforum.com.
· Answer requested by Anastasia Yakubovich