Here is a simple explanation of SEO (Search Engine Optimization)
Digital Marketing That Helps U.P. Businesses Get Found and Get More Customers
Reach more of the people searching for what you sell with SEO, Google Ads, local marketing, and a strategy built around your business—not a cookie-cutter marketing package.
You don’t need more marketing for the sake of doing more marketing.
You need to know where your potential customers are looking, what they’re searching for, and what it takes to get them to contact you.
SEO • Google Ads • Local SEO • Content Marketing • Website Marketing
Stop Guessing. Start Marketing With a Plan.
You can spend money on Google Ads.
You can post on Facebook.
You can write blog posts.
You can pay someone to “do SEO.”
But if all of those things are happening without a clear strategy, you may be spending money without knowing what’s actually working.
That’s where I come in.
The Internet Presence, LLC helps small and medium-sized businesses throughout Michigan’s Upper Peninsula improve their online visibility and turn their websites into better sources of leads and customers.
I look at the entire picture—not just one marketing channel.
SEO That Goes Beyond Putting Keywords on a Page
Build a Stronger Presence in Google
Search engine optimization isn’t about finding one magic keyword and putting it on your homepage 20 times.
Good SEO starts with understanding your business and your customers.
I’ll look at things such as:
- What people are actually searching for
- Which search terms are relevant to your business
- How competitive those searches are
- What your competitors are doing
- How your website is structured
- Which pages are bringing in traffic
- Where your website has opportunities to improve
- Local search visibility
- Content your potential customers are looking for
Then we can build a plan around the opportunities that make sense for your business.
The goal?
Get more qualified people to your website—not simply more traffic.
Local SEO for U.P. Businesses
Be Easier to Find When Customers Are Looking Locally
If you serve customers in the Upper Peninsula, showing up in local search can make a huge difference.
Someone searching for your service may never know your company exists until Google puts you in front of them.
Local SEO can help improve your visibility through areas such as:
- Google Business Profile
- Local search results
- Location-focused website pages
- Business directories and citations
- Local content
- Reviews and reputation
- Location-specific keywords
- Website optimization
Whether you serve one U.P. community or customers throughout the entire Upper Peninsula, your online presence should make your service area clear to both customers and search engines.
Google Ads That Don’t Just Burn Through Your Budget
Put Your Business in Front of Potential Customers Now
SEO can be a powerful long-term strategy.
But sometimes you need traffic now.
That’s where paid search advertising can fit into the picture.
Google Ads can put your business in front of people who are actively searching for the products or services you offer.
The challenge isn’t simply getting an ad to appear.
It’s making sure you’re spending money on the right searches and sending those people to a page that gives them a reason to contact you.
I can help with:
- Keyword research
- Search campaigns
- Ad copy
- Landing pages
- Negative keywords
- Geographic targeting
- Conversion tracking
- Campaign monitoring
- Budget management
- Ongoing adjustments
Your advertising should be measured by what it does for your business—not simply how many clicks it generates.
Content That Answers the Questions Your Customers Are Asking
Give Google More Reasons to Send People Your Way
Your customers have questions.
Google knows it because people are searching for the answers. Those questions can become opportunities for your business.
For example, a roofing company might create content around:
How long does a metal roof last in Michigan?
A contractor might answer:
How much does excavation cost in the U.P.?
A shredding company might explain:
How long should a business keep financial records before shredding them?
These aren’t just random blog topics.
They’re questions from people who may eventually need the services you’re selling.
I’ll help identify topics and keyword opportunities that make sense for your business and turn them into useful website content.
Your Website Is Part of Your Marketing
Getting People to Your Website Is Only Half the Job
Imagine spending $2,000 getting people to your website only to have them leave because they can’t figure out what you do or how to contact you.
That’s a marketing problem.
Your website needs to work with your marketing.
I’ll look at things such as:
- Is the message clear?
- Is the page targeting the right customer?
- Is it easy to contact you?
- Are your calls to action obvious?
- Does the page answer the customer’s questions?
- Does it work well on a phone?
- Does the landing page match the advertisement?
- Are visitors taking the actions you want?
Traffic is useful. Leads are better.
Marketing Should Be Measurable
Know What’s Working—and What Isn’t
One of the biggest problems with digital marketing is hearing:
“We’re getting you more traffic.”
Okay.
But what happened after that?
Did people call?
Did they fill out a form?
Did they request a quote?
Did they buy something?
Did the right people find you?
I believe your marketing should be looked at from the perspective of business results, not vanity numbers.
We’ll look at the information available and use it to make better decisions about where your marketing dollars and effort should go.
A Digital Marketing Plan Built Around Your Business
No Cookie-Cutter Marketing Packages
A plumber in Iron Mountain doesn’t need the same marketing strategy as a restaurant in Marquette.
A manufacturer in Escanaba doesn’t need the same approach as a campground near Munising.
Your competition is different.
Your customers are different.
Your service area is different.
Your budget is different.
Your marketing should be different, too.
I’ll look at your business, your website, your competition, and your goals before recommending where your marketing dollars should go.
How We Build Your Digital Marketing Strategy
A Simple Process Without the Marketing Jargon
01 — Learn About Your Business
First, we talk.
I’ll learn about what you sell, who your customers are, where you want to grow, and what you’re currently doing online.
The goal: Understand your business before recommending a bunch of marketing services.
02 — Research the Opportunities
I’ll look at your website, competitors, search terms, and online presence to identify opportunities.
This can reveal:
- Searches you’re missing
- Pages that need improvement
- Competitors getting visibility you aren’t
- Local SEO opportunities
- Content opportunities
- Paid advertising opportunities
The goal: Find where your marketing effort has the best chance of making a difference.
03 — Build the Strategy
We’ll determine which marketing channels make sense for your business.
That could include:
SEO + Local SEO + Google Ads + Content + Website Improvements
Or it could be a smaller combination.
You don’t automatically need everything.
You need the things that make sense for your business.
04 — Monitor, Improve & Adjust
Digital marketing isn’t something you set up once and forget.
Search results change.
Competitors change.
Customer behavior changes.
Advertising costs change.
New opportunities appear.
I’ll monitor the results and look for ways to improve the campaign over time.
The goal is continual improvement—not simply checking a box that says “marketing is being done.”
Why Work With The Internet Presence?
More Than 20 Years of Experience With Websites and Online Marketing
I’ve been working with websites and online marketing for more than 20 years.
That experience matters because digital marketing doesn’t happen in a vacuum.
SEO affects your website.
Your website affects your Google Ads.
Your Google Ads affect your landing pages.
Your landing pages affect your leads.
And your tracking helps determine what’s worth doing more of.
I look at how those pieces work together.
And because I work with small and medium-sized businesses, I’m not trying to sell you a massive corporate marketing program.
I’m trying to find what makes sense for your business.
What Does Digital Marketing Cost?
Start With a Plan, Not a Price Tag
There’s no honest one-size-fits-all price for digital marketing.
A local business targeting one community has different needs than a company trying to reach customers throughout Michigan.
Your competition, goals, website, and current online visibility all matter.
That’s why I prefer to look at your situation first.
I’ll give you a straightforward recommendation and explain what I’d do, why I’d do it, and what it will cost.
Frequently Asked Questions
How Long Does SEO Take?
SEO is generally a longer-term marketing strategy. The timeline can vary significantly depending on your competition, website, industry, current rankings, and the amount of work being done.
I’ll give you realistic expectations rather than promising overnight rankings.
Do I Need SEO or Google Ads?
It depends on your business.
Google Ads can help generate visibility quickly, while SEO is generally focused on building organic visibility over time.
Some businesses benefit from using both.
I’ll look at your situation before recommending one approach over another.
Can You Help If I Already Have a Website?
Absolutely.
You don’t automatically need a new website.
I can evaluate your existing website and determine whether it needs a redesign, SEO improvements, better content, better conversion paths, or simply some targeted changes.
Do You Work With Local U.P. Businesses?
Yes.
I work with businesses throughout Michigan’s Upper Peninsula and understand that a business serving Marquette isn’t necessarily marketing itself the same way as one serving Escanaba, Houghton, Iron Mountain, or the surrounding communities.
When practical, I’m also available for in-person meetings.
Will You Guarantee Google Rankings?
No—and you should be cautious of anyone who does.
Google’s search results depend on many factors outside any marketer’s control.
What I can do is research the opportunities, improve the website and marketing strategy, monitor the results, and make informed adjustments along the way.
Do You Manage Google Ads?
Yes.
I can help with campaign setup, keyword research, ad copy, targeting, negative keywords, landing pages, conversion tracking, and ongoing management.
The focus should be on finding the searches that are most relevant to your business and turning that traffic into opportunities.
Can You Handle Both My Website and Marketing?
Yes.
In fact, that’s one of the advantages of working with someone who understands both.
Your website shouldn’t be built separately from your marketing strategy.
Your website is one of your most important marketing tools.
Ready to Get More From Your Online Marketing?
Let’s Figure Out Where Your Best Opportunities Are.
You don’t need to know whether you need SEO, Google Ads, local SEO, content marketing, or something else.
That’s what the conversation is for.
Tell me about your business, what you’re currently doing, and what you’d like to improve.
I’ll take a look and give you a straightforward recommendation.
No long-term sales pitch. No pressure. Just a conversation about your business and where your online marketing could improve.
See What Some of Our Customers Had to Say
US Special Delivery | Race Driven | Clear Passage Physical Therapy
– Kristi from Austin Texas Realtors
– Brian from NPH Power Tools
– Kristi from Austin Texas Realtors
– Steve from Travel Bays de Noc
Get Marketing Matched to Your Business
If you have a business that you want to reach out beyond your local neighborhood, then fill out this form below and have your product or service marketed on a global level… Click to Read More
Top 5 Factors To Make Your Site Rank
The first step in marketing online is to examine your own website. Does your website have all 5 of these factors? These important questions need to be answered before you start driving traffic to your website for sales… Click to Read More
Keyword Research
Top Keywords Researched
We research your competitors and see every keyword they’ve ever bought on Google and every ad test they’ve run. See what they rank for and determine which rankings help them the most. Avoid the trial and error and make their successes your own!…. Click to Read More
Organic Competition Analysis
We research your competitors and see every keyword they rank on. We also uncover the exact content and backlinks (websites that point to them) that let them outrank you. Skip the trial and error! Get the information you need right now!”… Click to Read More
Pay Per Click Competition Analysis
We research your competitors and see every keyword they’ve ever bought on Google and every ad test they’ve run. Avoid the trial and error by modeling what has already worked for them!…. Click to Read More
Questions? Contact Us!
(800) 517-4793
mike@websthatrock.com
P.O. Box 248
Spalding, MI 49886