Author: Michael Rock
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Image Link Building – Whiteboard Friday
Posted by BritneyMullerImage link building is a delicate art. There are some distinct considerations from traditional link building, and doing it successfully requires a balance of creativity, curiosity, and having the right tools on hand. In today’s W…
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Moz the Monster: Anatomy of an (Averted) Brand Crisis
Posted by Dr-PeteOn the morning of Friday, November 10, we woke up to the news that John Lewis had launched an ad campaign called “Moz the Monster”. If you’re from the UK, John Lewis needs no introduction, but for our American audience, they’re a high-…
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Not-Actually-the-Best Local SEO Practices
Posted by MiriamEllisIt’s never fun being the bearer of bad news. You’re on the phone with an amazing prospect. Let’s say it’s a growing appliance sales and repair provider with 75 locations in the western US. Your agency would absolutely love to onboa…
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Anniversaries…
Tomorrow is my birthday and this July I will be in business for over 13 years!
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How to find questions for keyword research, blog ideas, article ideas, etc.
Finding questions that people ask a lot for can be helpful for ranking and generating traffic to your website. It is also a good resource for your Google AdWords campaign. Wordtracker has a question specific tool that you can read about at http://www.wordtracker.com/academy/keyword-questions-tool Check your keyword phrases located in your Google Analytics account. You can…
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Steps to Begin Your Online Marketing on a Budget
Here is a simplified breakdown on what you can do if you are on a limited budget for your online inbound marketing. Identify Your Target Audience How much do they make? How old are they? What is their buying behavior? Are they small, medium, or a big business? Do they work for someone else? What…
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What to do if I am not getting enough traffic to my website from keyword phrases?
In this case you will want to do keyword research that has a lot of traffic but with the least amount of competition as possible, content marketing, and on-site optimization.
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Why It’s Important to Monitor Your Website Visitors
If you take care to examine the patterns of the people visiting you site you can turn them into customers easier by giving them what they want. Some goals you may have is to . . . Buy a Product Buy a Service Download an Ebook Fill Out a Contact Form etc. In all marketing…
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The Difference Between Interruption and Inbound Marketing
Interruption Marketing is advertising that interrupts what you are doing such as TV commercials, online ‘pop up’ and ‘pop under’ windows. More examples would be bulletin boards along the road, magazine ads, telemarketing calls, etc. Interruption Marketing is effective when used repetitively, but can be very expensive. Since I do not like unwanted marketing thrown…