Category: SEO News

Posted by MiriamEllisEver since Google rolled out Questions and Answers in mid-2017, I’ve been trying to get a sense of its reception by consumers and brands. Initially restricted to Android Google Maps, this fascinating feature which enables local bus…

Posted by randfishContrary to popular belief, the top ranking pages aren’t always the best targets for your link building efforts. There are good reasons to chase those links, sure, but there are also drawbacks — as well as some hidden alternatives you…

Posted by FeliciaCrawfordNow, I know we technically have a few days left in 2017, but I’m ready to dive head-first into a fond, full-blown retrospective. Each year we look back on what we’ve published, compiling and sharing the pieces you liked best. N…

Posted by Dr-Pete Summary: The end of November saw a spike in the average length of SERP snippets. Across 10K keywords (90K results), we found a definite increase but many oddities, such as video snippets. Our data suggests that many snippets are excee…

Posted by BritneyMullerImage link building is a delicate art. There are some distinct considerations from traditional link building, and doing it successfully requires a balance of creativity, curiosity, and having the right tools on hand. In today’s W…

Posted by Dr-PeteOn the morning of Friday, November 10, we woke up to the news that John Lewis had launched an ad campaign called “Moz the Monster”. If you’re from the UK, John Lewis needs no introduction, but for our American audience, they’re a high-…

Posted by MiriamEllisIt’s never fun being the bearer of bad news. You’re on the phone with an amazing prospect. Let’s say it’s a growing appliance sales and repair provider with 75 locations in the western US. Your agency would absolutely love to onboa…

Here is a simplified breakdown on what you can do if you are on a limited budget for your online inbound marketing. Identify Your Target Audience How much do they make? How old are they? What is their buying behavior? Are they small, medium, or a big business? Do they work for someone else? What…

In this case you will want to do keyword research that has a lot of traffic but with the least amount of competition as possible, content marketing, and on-site optimization.

If you take care to examine the patterns of the people visiting you site you can turn them into customers easier by giving them what they want. Some goals you may have is to . . . Buy a Product Buy a Service Download an Ebook Fill Out a Contact Form etc. In all marketing…