Steps to Begin Your Online Marketing on a Budget

Here is a simplified breakdown on what you can do if you are on a limited budget for your online inbound marketing.

• Identify Your Target Audience
  • How much do they make?
  • How old are they?
  • What is their buying behavior?
  • Are they small, medium, or a big business?
  • Do they work for someone else?
  • What hobbies do they have?
    • Do they read online?
    • Do they listen podcasts?
• Do Keyword Research
  • Do research on Google AdWords
    • Check traffic keyword phrases get
    • Check amount of competition keyword phrases get
    • Use WordStream
  • Do research on Moz.com
  • Do research on Ubersuggest
  • Do research on SEMRush
  • Related/Suggestions given when you do searches on the search engines
  • Test out about 50 or so keyword phrases in Google AdWords to see the results
• Competition Analysis
  • What keyword phrases do your competitors use?
  • Can you get it from the deprecated keyword meta tag?
  • Read their blogs to see what they focus on
• Find influencers that can help build links to your website by suggesting you
  • Find bloggers of the same interest/focus
  • Look at twitter users talking about the same thing
  • Share your information with them
  • Ask them to guest blog
  • Use followerwonk in Moz.com
• Tweak your website to the results you find out from your Google AdWords experience
• Blog about the interests that your target audience is interested in