Author: Michael Rock
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How to do Keyword Research
For this example, we will do keyword research on the phrase ‘web hosting’. Using a Thesaurus to get Ideas for the Main Keyword Research Theme The first thing we have to do is consult a thesaurus on our main phrase ‘web hosting’ for our keyword research. Just because you call it that does not mean…
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Google’s Walled Garden: Are We Being Pushed Out of Our Own Digital Backyards?
Posted by Dr-PeteEarly search engines were built on an unspoken transaction — a pact between search engines and website owners — you give us your data, and we’ll send you traffic. While Google changed the game of how search engines rank content, they h…
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MozCon 2018: Making the Case for the Conference (& All the Snacks!)
Posted by Danielle_LaundersYou’ve got that conference looming on the horizon. You want to go — you’ve spent the past few years desperately following hashtags on Twitter, memorizing catchy quotes, zooming in on grainy snapshots of a deck, and furiously …
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How (and Whether) to Invest in and Structure Online Communities – Whiteboard Friday
Posted by randfishBuilding an online community sounds like an attractive idea on paper. A group of enthusiastic, engaged users working on their own to boost your brand? What’s the hitch?Well, building a thriving online community takes a great deal of e…
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How to Deal with Fake Negative Reviews on Google
Posted by JoyHawkinsFake reviews are a growing problem for those of us that own small businesses. In the online world, it’s extremely easy to create a new account and leave either a positive or negative review for any business — regardless of whether y…
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The Google Ranking Factor You Can Influence in an Afternoon [Case Study]
Posted by sanfranWhat does Google consider “quality content”? And how do you capitalize on a seemingly subjective characteristic to improve your standing in search? We’ve been trying to figure this out since the Hummingbird algorithm was dropped in our laps in 2013, prioritizing “context” over “keyword usage/frequency.” This meant that Google’s algorithm intended to understand…
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The Biggest Mistake Digital Marketers Ever Made: Claiming to Measure Everything
Posted by willcritchlowDigital marketing is measurable. It’s probably the single most common claim everyone hears about digital, and I can’t count the number of times I’ve seen conference speakers talk about it (heck, I’ve even done it myself). I mean, look at those offline dinosaurs, the argument goes. They all know that half their spend…
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Using the Cross Domain Rel=Canonical to Maximize the SEO Value of Cross-Posted Content – Whiteboard Friday
Posted by randfishSame content, different domains? There’s a tag for that. Using rel=canonical to tell Google that similar or identical content exists on multiple domains has a number of clever applications. You can cross-post content across several do…
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Reading Between the Lines: A 3-Step Guide to Reviewing Web Page Content
Posted by Jackie.FrancisIn SEO, reviewing content is an unavoidable yet extremely important task. As the driving factor that brings people to a page, best practice dictates that we do what we can to ensure that the work we’ve invested hours and resourc…
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The 2018 Local SEO Forecast: 9 Predictions According to Mozzers
Posted by MiriamEllisIt’s February, and we’ve all dipped our toes into the shallow end of the 2018 pool. Today, let’s dive into the deeper waters of the year ahead, with local search marketing predictions from Moz’s Local SEO Subject Matter Expert, our…