Search Engin Optimization (Where’s the E!?!)

This is just a test to see how easy it is to rank for ‘search engin optimization’

You see sometimes when keyword research is done you will find a misspelling that is searched for quite a bit that you can bid on in Google AdWords. It just so happens that this keyword phrase says the competition is very low so I am testing out that theory here.

According to SEMrush the ease of rank is 0 out of 100 and I have my doubts about that. So, I checked Moz and they say it has a difficulty of 77 out of 100. That one seems more likely.

search engin optimization

Search Engin Optimization (Where is the ‘e’?!?

How does the online SEO app Diib compare to tools like Moz or SEMrush?

DIIB is like a beginner SEO platform while Moz and SEMRush are for more advanced digital marketers. You can read my reviews on all of these on my website and get more detail on them.

My Review of DIIB

SEMRush Review

Mangools vs. Moz (A Mangools Review)

Moz vs. Spyfu

Mangools vs. Moz (A Mangools Review)

Quick Overview of Moz vs. Mangools (Pros and Cons)


  • Moz has an on-page grader which Mangools does not have.
  • Moz has Rank Checker which a new version is coming out in October that may compete with Mangools SERPwatcher which is superior.
  • Moz has an on-demand crawl that is new that crawls your website, finds things wrong with it, then makes suggestions on what to do. Mangools does not.
  • Moz has Fresh Web Explorer which is comparable to Google Alerts to help find mentions of anything you want online. Mangools does not have this. (I personally use Google Alerts even Moz’s Fresh Web Explorer is a beefed-up version of Google Alerts.)
  • Moz has ‘campaigns’ set up to keep your customers organized Mangools does not.
  • Moz has ‘automated reports’ that can be sent out to customers detailing how they are doing that Mangools does not.
  • Moz recently upgraded Moz Local (to help get your business information out there and rank locally) which has become much better.


  • Mangools has a better laid out Backlink Analysis (LinkMiner) than Moz which seems to be more accurate after doing some manual research.
  • Mangools has a better Website Analysis (SiteProfiler) that Moz has parts not included that shows up in SiteProfiler. More details below.
  • Mangools Keyword Research (KW Finder) has all of the things that Moz has but a little more and a little better laid out. It made me do a double-take wondering if Mangools is more accurate than Moz. After research, it was discovered that it may be.
  • Mangools SERP Analysis (SERPChecker) is something that Moz does not have which offers tools that would be very helpful for clients that want to rank in specific areas. More details below.
  • Mangools Rank Tracking (SERPWatcher) has a very thought out and useful tool that Moz has been struggling with, but Moz is bringing out an upgraded version in October to check out that may be able to compete with SERPWatcher.
  • 12/4/2019 Update: Mangools also lets you import data from Google Search Console and the SERPs (search engine results pages)

Pricing Comparison:

$49/month (KW 100/month)($29.90/month if purchased by the year. $229.20)
$69/month (KW 500/month)($39.90/month if purchased by the year. $349.20)
$129/month (KW 1,200/month)($79.90/month if purchased by the year. $589.20)

$99/month (5 campaigns)(KW 150/month)($79/month if purchased by the year $950)
$179/month (10 campaigns)(KW 5,000/month)($143/month if purchased by the year $1719)
$249/month (25 campaigns)(KW 15,000/month)($199/month if purchased by the year $2390)
$599/month (50 campaigns)(KW 30,000/month)($479/month if purchased by the year $5750)


Mangools is much cheaper but Moz has more searches and reports that you can use with your clients. I will rack up over 1,000 keyword phrases for one customer and with Mangools I would have to wait another month before I can do keyword research for another customer and I usually run 3 or 4 reports a month. You could of course pay for an upgrade which will give you more options.

Too bad Mangools doesn’t have Moz’s automated generated reports, but for the single website owner then Mangools would be the pick. For an SEO Company with several customers then Moz would be the pick.

Needless to say for a SaaS that I never heard of (but I have heard of their tool KWFinder) I was very impressed with what they had to offer, how well it was laid out, and how user-friendly it is. I would highly recommend using these tools for a single business and if Mongools decides to take this further where you can use for multiple customers then it would give Moz a run for its money. For more detailed reviews read below.

Mongools Detailed Tool Reviews

SERPWatcher Review

Rank Tracking
This is a really nice thing to have that Moz has had trouble with in the past. Moz made a version of it that they almost pulled from their services but too many Moz users didn’t want that to happen to they didn’t pull it. With SERPWatcher you can keep track of rankings for specific keywords for specific locations using specific devices that Moz could not do. Being able to check your rankings over time in specific locations was VERY impressive, to say the least! It helps give the marketer an overview of how they are doing in any location to give them an idea of what areas to concentrate on and make improvements.

SERPChecker Review

Moz does not have a SERPChecker.
Mongools SERPChecker has a very nice layout with SERPs that you can filter by a specific country, a specific city, laptop SERPs or mobile device SERPs to see how a customer ranks!
This little feature and tool make it very nice to show how a customer ranks in different cities. Right now I had to write a custom Google Analytics report to show this and Mongools takes care of it for you with its SERPChecker tool.

SiteProfiler Review

SiteProfiler shows backlinks over time which is a really nice reference to use that Moz does not have. By looking at the stats of your backlinks over time you are able to see trends on what part of your marketing campaign worked. Did you all of a sudden get a large number of links to your website at the same time you introduced a new tool on your website? Etc.

SiteProfiler has a very impressive website analyzer that is comparable to Moz but SiteProfiler has a few extras and is laid out nicer and is easier to glance over and read when compared to Moz’s.

Overview Tab – Some extra stats are displayed on the overview that uses Majestic’s Citation Flow and Trust Flow (Moz does not display these additional stats), SiteProfiler has nice charts for quick reference, Facebook shares, and referring IPs is great. Although I would never trust the Alexa numbers.

Backlinks Tab – Same type of data as Moz’s but seems to be more accurate. I did a manual search for backlinks to find out why the numbers did not match up between Moz and SiteProfiler then discovered that SiteProfiler picked up more backlinks that Moz has missed!

Top Content Tab – Same type of data as Moz’s but shows a snapshot of the website and easy-to-use buttons to view more detailed information. This is very helpful for the beginner.

Competitors Tab – In Moz, you have to enter a competitor to compare while SiteProfiler picks the best competitors. Spyfu also picks the best competitors for you as well (Spyfu is a SaaS that I use for competition analysis for my customers). This is nice that you don’t have to do research to come up with the best competitors and saves you time. The one thing that I don’t like about this is that you have to manually enter in the data for multiple sites into a spreadsheet. I do this so that I can compare the competitors on one page. A minor inconvenience.

SiteProfiler does not have the page grader or spam score that Moz has which is too bad.

LinkMiner Review (Backlink Analysis)

The filtering system of the backlinks is a little better than Moz. With a better filtering system, you can quickly tell what type of backlinks are popular. For example, if you find that backlinks from discussion forums seem to be in the lead then you can concentrate your marketing efforts in forums.

When you click on the link it shows a display of the website to the right for a quick glance which is really nice. You save time having to open up another tab to see if the site looks ‘spammy’ or not.

When compared to Moz the backlinks is pretty close except for the total number of backlink which was off by millions. Why? was listed in LinkMiner but not Moz after looking at the source code I found it there! So kudos to LinkMiner for finding a backlink that Moz could not find!

Instead of domain authority and page authority, they use citation flow and trust flow. As long as you use these stats for comparison then there will be no problem.

KWFinder Review

Nice! KWfinder has the keyword phrase, trends (super nice!), search, CPC (cost per click), PPC (pay per click), and KD (keyword difficulty). Moz does not currently give you the cost per click or pay per click value of its keyword phrase. I usually have to import the keyword phrases into my Spyfu account to do this. By using the KWFinder tool this saves me a lot of time if one of my digital marketing customers has a Google AdWords campaign.

The keyword phrases can be sorted by related, autocomplete, and questions which is very helpful. Especially sorting by questions. You can get a general idea of what your target audience is asking about then answer their questions on your website to help gain even more traffic and customers.

KWFinder gives you search data for the last 5 years! This is phenomenal for me! I always kept track of keyword searches for each keyword phrase to compare to the year before to see if it is still popular. With KWFinder you can see the search data for a particular keyword phrase for the last 5 years!

When compared to Moz KD (keyword difficulty) it was pretty close. An average of -1.91 off. I entered in the results data from both into a spreadsheet, compared them, then examined them to test the accuracy of both.

When comparing both of their definitions of difficulty by each of their own scores and comparing colors that I have in my spreadsheet that show easier to rank keyword phrases the results were still close. This means Mongools ranking difficulty is very close to Moz’s ranking difficulty which I have found to be very accurate.

When compared to Moz for the number of searches for the same keyword phrase the results were way off. An average of 36,440 off. This was very disconcerting.

When doing research for the phrase ‘floor tiles’ KWFinder said there were 201,221 searches and Moz reports 7,901 searches for the same keyword phrase. Hmmm, is KW Finder more accurate? Or is it not?

The KWFinder CPC, when compared to Google AdWords, was an average of 18 cents off. Results were taken within 10 minutes of each other. Since the cost per click can sometimes change as frequently as the stock market. I’m not sure what API they use in KWFinder but whatever it is, it is very accurate.

There you have it! My in-depth review of Mongools!

Disclaimer: I have set up an affiliate link for Mongools because I was that impressed with their SaaS (software as a service). I would not have set one up if I didn’t think they deserved it.

Moz vs. Spyfu

I consider both Moz, Google AdWords, and Spyfu to be excellent tools when I do my research and with most keyword research tools you find online they all have different numbers.

Google AdWords I have always known to wildly inaccurate search volumes and I only use it to get keyword ideas. Rand Fishkin did some tests and wrote about it as well. You can read his post on “Why Google AdWords’ Keyword Volume Numbers Are Wildly Unreliable – Whiteboard Friday

I noticed individually the search volume numbers were usually a bit off between Moz and Spyfu so I decided to run a test on some keyword research I did and compared a little over 200 phrases that I would share below.

As I tell my customers I believe Moz to be more accurate for organic search results and I believe Spyfu to be more accurate for pay per click results. Of course, Google AdWords is supposed to be for pay per click results but I never trusted their numbers and only trust them for keyword phrase ideas to add to the list then paste them into Moz’s tool to get volume numbers.

To further complicate things Moz uses ‘Min Volume’ and ‘Max Volume’ while Spyfu uses ‘Local Searches’ and ‘Global Searches’. Can we really compare these two? Did Spyfu use these terms to make their numbers more plausible when compared to other tools like Moz and Google AdWords?

When comparing Moz’s ‘Min Volume’ to Spyfu’s ‘Local Searches’ we find the difference in numbers from 19 to over 49,000. When comparing Moz’s ‘Max Volume’ to Spyfu’s ‘Global Searches’ we find the difference in numbers from 40 to 468,000.

When comparing all of them together in the chart below you would think that the two ‘Difference’ columns would be relatively close from lowest to highest but it isn’t. It jumps around quite a bit.

Note: Moz’s n/a and the difference #value! could not be calculated because some of the keyword phrases are not in Moz’s index.

Analyzed 6/7/2019
Min Volume
Local Searches
Max Volume
Global Searches
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Where does Moz get its data from?

According to the article on their website, their accuracy is at about 95%. They are using Russ Jones’ volume bucket methodology and adding in anonymized clickstream data from ~1 million real searchers in the US.

Where does Spyfu get its data from?

Spyfu says they use some of its data from Google AdWords as well but also says the search (volume) numbers are way off just like Moz did. They mention that they use their own in-house method using several different factors stating that, “freakishly right way more than we’re wrong.”

Here is another article that says Spyfu is right 90% of the time for ad budgets and SEO clicks. This article on their website gives more detail on how they come up with their numbers. Spyfu also sites when a company checked how accurate their data was and cited 79% then Spyfu explained how they improved the numbers since this study to bring it up to 90%.

My question is this. If one claims to be 95% correct and the other claims to be 90% correct why are the numbers when comparing the two so far off? Is it because one states they are min and max volume while the other call it local and global value?

Here is the definition of local and global searches from Spyfu:

Monthly Searches

This is the average number of times each month that Google users search this exact keyword, broken into local (country) search volume.

Monthly Searches

This is the average number of times each month that Google users search this exact keyword, broken into global (world-wide) search volume.

Here is the definition of min and max searches from Moz:

Volume ranges show you (with 95% or more accuracy) how often a term or phrase is searched for in Google each month.

Keyword Difficulty

When you compare the ranking difficulty between Moz and Spyfu here is what you find. I calculated this by using a percentage and the range became -52% to 62% difference. Another very large difference. You will also notice that overall there is not a gradual lowest to highest for Moz or Spyfu when sorted by the column ‘Percentage Difference’.

Analyzed 6/7/2019
SEO Difficulty
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digital media marketing627011.43%
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importance of digital marketing374211.90%
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digital marketing news505915.25%
digital marketing trend445215.38%
why digital marketing is important384515.56%
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digital marketing?617417.57%
role of digital marketing415018.00%
digital marketing607418.92%
the future of digital marketing384719.15%
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digital marketing vs traditional marketing232920.69%
future of digital marketing384820.83%
content digital marketing496220.97%
digital marketing tools445621.43%
digital marketing trends405121.57%
digital marketing content476021.67%
digital markets526722.39%
digital marketing tool445722.81%
online digital marketing course476122.95%
power digital marketing455923.73%
digital marketers537024.29%
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traditional marketing vs digital marketing233125.81%
digital marketing trainers405425.93%
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digital marketing videos385226.92%
example digital marketing strategy405527.27%
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why digital marketing425827.59%
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digital business marketing486728.36%
strategic digital marketing456328.57%
digital marketing courses online476628.79%
how to do digital marketing425928.81%
digital marketing strategy examples395529.09%
digital marketing tutorial365129.41%
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new digital marketing456530.77%
benefits digital marketing294230.95%
marketing digital517431.08%
online digital marketing courses487031.43%
digital marketing case studies263831.58%
online digital marketing classes456631.82%
digital marketing tutorials385632.14%
digital content marketing405932.20%
digital marketing online course487132.39%
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courses on digital marketing487233.33%
benefit of digital marketing284233.33%
digital marketing online477133.80%
course of digital marketing477133.80%
social media marketing courses online426434.38%
kpi digital marketing324934.69%
digital marketing blog284334.88%
digital marketing online class467135.21%
digital marketing objectives294535.56%
course in digital marketing477335.62%
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digital marketing planning365635.71%
digital marketing case study253935.90%
digital marketing for b2b325036.00%
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marketing digital definicion294636.96%
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digital marketing benefits284537.78%
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digital marketing course near me457338.36%
digital marketing strategy406639.39%
digital marketing strategy.406639.39%
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digital marketing conference305545.45%
digital channel marketing305545.45%
digital marketing analysis315745.61%
advantage of digital marketing254645.65%
digital marketing freelance336145.90%
digital marketing funnel275046.00%
digital marketing service285246.15%
digital marketer conference295446.30%
digital marketing roles295446.30%
website digital marketing458446.43%
digital marketing consulting315846.55%
digital marketing specialists336246.77%
digital marketing for business356646.97%
digital marketing blogs275147.06%
funnel digital marketing285347.17%
digital marketing conferences285347.17%
business digital marketing356747.76%
digital marketing near me397648.68%
digital marketing workshop244748.94%
digital marketing for real estate265149.02%
digital marketing consultants295749.12%
master in digital marketing326349.21%
digital marketing website428349.40%
digital marketing real estate255050.00%
real estate digital marketing255050.00%
digital marketing agency near me397850.00%
introduction to digital marketing275450.00%
digital marketing funnels275450.00%
digital marketing channels275450.00%
freelance digital marketing316250.00%
digital marketing freelancer306050.00%
workshop on digital marketing224450.00%
marketing company online408150.62%
digital marketer near me397950.63%
digital marketing company387750.65%
digital marketing agency387750.65%
digital marketing software346950.72%
seo in digital marketing346950.72%
digital marketing expert285750.88%
digital marketing agencies387851.28%
digital agency marketing377651.32%
seo digital marketing357251.39%
digital marketing seo347051.43%
masters in digital marketing326651.52%
online marketing agency418551.76%
service digital marketing285952.54%
digital marketing solution255352.83%
freelance digital marketer286053.33%
marketing digital agency367954.43%
digital marketing firm398654.65%
online marketing company368055.00%
digital marketing solutions276155.74%
digital marketing consultant276155.74%
digital marketing agency us368356.63%
agency digital marketing358156.79%
master digital marketing317357.53%
digital marketer agency348158.02%
digital marketing strategy pdf184358.14%
digital marketing books235558.18%
master of digital marketing307358.90%
digital marketing consultancy225459.26%
internet marketing agency358659.30%
digital marketing experts246060.00%
digital marketing agency usa338460.71%
web marketing agency348760.92%
digital marketing company usa328260.98%
digital marketing agency in usa328461.90%
digital marketing company in usa318262.20%

I would be very interested in your comments below about these findings and what you think of the two is the most accurate?

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