This is just a test to see how easy it is to rank for ‘search engin optimization’
You see sometimes when keyword research is done you will find a misspelling that is searched for quite a bit that you can bid on in Google AdWords. It just so happens that this keyword phrase says the competition is very low so I am testing out that theory here.
According to SEMrush the ease of rank is 0 out of 100 and I have my doubts about that. So, I checked Moz and they say it has a difficulty of 77 out of 100. That one seems more likely.