Restaurant Marketing

If you own a restaurant then you will find these restaurant marketing tips very helpful!

Online Restaurant Marketing Ideas

Social Media

Restaurant Marketing

Reputation Management

Website Improvements

Digital Restaurant Marketing Ideas

  • Purchase banner ads on local websites in your area like the newspaper, chamber of commerce, and other websites that relate but are not in competition with you.
  • In March 2014 Google started showing menus in its search results.
    • Do you have your online presence in place so that your menu pops up in front of the searcher?
  • If you have events like music, give-a-ways, benefits for those in need, etc. at your restaurant film it and post it online.
    • The more you spread the word the more customers will come.
    • Add social sharing and likes to your events posted.
  • Start a contest online
    • Nothing helps with brand awareness and gets people talking than a good contest.
  • Do you have a POS (point of sale) like Square that collects customer email addresses? Send them discounts for being frequent customers.
    • Customers keep coming back if you offer the coupons in exchange for the honor of trying out your restaurant.
  • To make your restaurant appear on people’s phones while using Google Maps while they are traveling use Google My Business and Submissions.
    • Also, make sure that your restaurant address is on every page of your website. This helps too.
  • Search for food bloggers and invite them to visit your website and blog about their experience.
  • Make sure your restaurant address, phone number, and other important info are accurate online by utilizing a program like Moz Local.
  • Use mobile ads to help your restaurant pop up in front of traveling people while they are searching for something to eat.

Offline Restaurant Marketing Ideas

Restaurant Marketing Statistics

Provided by Upserve Restaurant Insider.

Restaurant Menu Statistics

  • 79 percent of Millennials state that they enjoy experimenting with products from different cultures or countries.
  • 86 percent of Millennials will try a new restaurant after seeing food-related content online.
  • 77 percent of restaurant chefs surveyed by the National Restaurant Association (NRA) identified cannabis/CBD-infused drinks as the number one trend in the restaurant industry right now.
  • CBD-infused food and beverages saw a 99 percent increase in Upserve customer menus in 2018.
  • Fermented foods saw a 149 percent increase in Upserve customer menus, making it the biggest trend in 2018.
  • Jackfruit saw a 52 percent increase in Upserve customer menus in 2018.
  • Ancient grains saw an 11 percent increase in Upserve customer menus in 2018.
  • King oyster mushrooms saw a 93 percent decrease in Upserve customer menus in 2018.
  • 70 percent of restaurant guests are looking for healthy restaurant menu options.

Restaurant Sales Statistics

  • The restaurant industry’s projected sales for 2018 was $825 billion.
  • Americans are spending 48 percent of their total food budget on restaurants, as opposed to 25 percent in 1955.
    Restaurant Digital Marketing Statistics
  • 90 percent of guests research a restaurant online before dining—more than any other business type.
  • 57 percent of those guests viewed restaurant websites before selecting where to dine.
  • 52 percent of all worldwide online traffic was generated through mobile phones, up from 50 percent in the previous year.

Restaurant Online Ordering Statistics

  • Digital channel sales are on pace to reach 30 percent of total sales for US restaurants by 2025.
  • 60 percent of U.S. consumers order delivery or takeout once a week.
  • 34 percent of consumers spend at least $50 per order when ordering food online.
  • 20 percent of consumers say they spend more on off-premise orders compared to regular dine-in experience.
  • Digital ordering and delivery have grown 300 percent faster than dine-in traffic since 2014.
  • 70 percent of consumers say they’d rather order directly from a restaurant, preferring that their money goes straight to the restaurant and not a third party.
  • 45 percent of consumers say that offering mobile ordering or loyalty programs would encourage them to use online ordering services more often.
  • 63 percent of consumers agree that it is more convenient to get delivery than dining out with a family.
  • 60 percent of restaurant operators say that offering delivery has generated incremental sales.
  • Orders placed via smartphone and mobile apps will become a $38 billion industry by 2020.
  • Delivery sales could rise an annual average of more than 20 percent to $365 billion worldwide by 2030, from $35 billion.

Restaurant Review Statistics

  • 92 percent of consumers read restaurant reviews.
  • 77 percent prefer peer reviews versus critic reviews.
  • 33 percent would never eat a restaurant with less than four stars.

Restaurant Tech Statistics

  • Over 80 percent of restaurants are turning to technology—like online ordering, reservation and inventory apps, and restaurant analytics—now more than ever to help them run their business successfully and efficiently.
  • 41 percent of restaurants use, or will soon use handheld server tablets.
  • 68 percent of customers agree that the use of server tablets improve the restaurant experience.

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