Bad Backlinks, Google Disavow Tool, and SEMRush

The Google Disavow Tool is where you can upload bad backlinks that point to your website and tell Google to ignore them so they won’t hurt your rankings.

Google Disavow Tool

Google Disavow Tool

Hello Everyone,

I thought I would take the time out to write a quick post on what I just discovered with SEMRush and comparisons to other tools that I worked with.

Today, this popped up in my inbox.

Toxic Backlinks Report

SEMRush notified me that it had discovered some toxic and potentially toxic backlinks pointing to one of my customer’s websites. Since I am pretty new to SEMRush I thought I would share my experience with this.

Since this caught my attention right away I went to investigate it immediately. When I clicked the link to examine the bad backlinks manually at first I thought that they were not really toxic at all. It appeared a little spammy to me at first because there were many other links on the same page but to me, it was just a very low DA (domain authority) and PA (page authority) directory page that linked to where you can find the tracking information from different websites.

So, I decided to turn on the Moz toolbar to see how they rated it as being spammy. I like the Moz toolbar because it gives me quick data laid out simply that you can determine at a glance. SEMRush uses the SEOQuake toolbar which overloads you with a ton of information which is nice but distracting if you want a quick summary. It seems that the Moz toolbar gives it a low spam rating which I thought it should be too. So, I was ready to chalk up that Moz’s toolbar was more accurate than SEMRush’s notification.

But I dug deeper…

I discovered after looking at the toxic links that SEMRush notified me that there were MANY websites using different domain names that look just like the one that I just examined. Now, I think that SEMRush is more accurate than Moz for picking this up but when I looked further down the list comparing the spam score of Moz and SEMRush’s estimation of what it considers to be a bad backlink I discovered examples that Moz was better and examples that SEMRush was better.

This goes to show that you should ALWAYS check backlinks manually. In fact, SEMRush warns you to do this manually.

This brings me to the next part. SEMRush has a lot of information displayed so I was worried about losing the data if I clicked on delete. Fortunately, when reading the page I discovered the options that it gives you along with three steps on how to add the bad backlinks to the Google Disavow Tool. Unfortunately, Moz does not create the disavow text file to upload to Google.

DIIB, which is geared more to amateurs, has an excellent step-by-step process on how to upload bad backlinks to the Google Disavow tool. It also notifies you like SEMRush about potential bad backlinks it discovers via email which is great along with the why behind it. As soon as I saw the email I knew that this would need my attention right away because I was seeing drastic ranking fluctuations and wanted to give it a ‘push’ in the right direction.

There you have it. That was my quick impression on dealing with SEMRush’s bad link reporting and creating the disavow list to submit to Google.

Have a great day!

Michael

SEMRush Review

Quick Note: The items in red below are areas that I deemed outstanding or unique.

SEMRush Trial

The biggest disappointment that I noticed is that if you want to do some competition analysis you have to pay an additional $200 per month. (I found out from researching this though that you do receive a ton of information so this ended up not being a big deal after all.) For the lowest pricing tier, you are only allowed 3 projects. This is really disappointing but they have a great idea of emailing your suggestions on how to improve everything that’s worth a lot.

I created my first campaign in SEMRush and all of the data was laid out in front of me but when I wanted to add a few keyword phrases I had great difficulty in finding where to do that. I went to SEO > Organic Research and saw nine of the keyword phrases there but could not see where to add new ones. I ended up Googling how to do it and found one of their help files.

Ummm, can I import an already existing list to do keyword research on? Having trouble finding it. Just found it, it’s not under ‘Keyword Magic Tool’ but under ‘Keyword Difficulty Tool’.

After working with it for a day I was able to find everything. That was probably because I was used to a different SaaS (software as a service).

Out of 451 keyword phrases I had from my list ahrefs returned with 420 and SEMRush returned 364. It seems that you are only allowed to paste in 100 at a time which is fine with me.

Here are the comparison results between three different SaaS services:

I have been a big fan of Moz over the years and by using the Google Search Console data I have found that Moz’s estimate on traffic was actually pretty close and everyone uses their own specific brand of difficulty to rank. You just have to pick one base to use and stick with it instead of mixing and matching data. For consistency from most searched to least, you will see that each one is following the same general numbers.

Keyword Phrase Moz Low
Monthly
Searches
Moz High
Monthly
Searches
ahrefs SEMRush Moz
Difficulty
ahrefs
Difficulty
SEMRush
Difficulty
machine shop near me 30,300 70,800 21,000 60,500 27 9 54.71
metal fabrication 9,300 11,500 9,600 22,200 35 14 54.61
metal fabrication near me 4,300 6,500 5,200 12,100 42 8 57.06
sheet metal fabrication 2,900 4,300 4,800 8,100 32 15 54.36
metalworking 2,900 4,300 3,100 9,900 47 16 78.19
fabrication definition 2,900 4,300 3,800 8,100 49 20 89.93
custom metal fabrication 1,700 2,900 1,900 2,900 18 9 54.41
steel fabrication 1,700 2,900 2,300 9,900 30 18 50.75
fabrication shop 1,700 2,900 1,800 3,600 42 2 73.52
local metal fabricators near me 851 1,700 0 43 0

Dashboard

Domain Analytics

  • Overview
    • Get instant insights into strengths and weaknesses
      of your competitor or prospective customer.
    • My Input: This is a quick overview of everything below. It is always nice to get a quick overview of how you are doing and you are allowed to click on any summary to get detailed information described below.
  • Organic Research
    • Enter a website address to find the strengths and weaknesses of the website.
    • My Input: Despite the fact that you have to pay an additional $300/month for competition analysis you can enter the domain here and come up with a lot of data. One of them is the software’s estimation of organic traffic and pay-per-click traffic. I used a website that I have Google Analytics hooked up to so that I can see how accurate it is. It estimated 917 visits and according to Google Analytics, it was actually 163. I’ve never seen any SaaS software be accurate with this so I was not too concerned about it.
  • Backlinks
    • Find all websites that link to a website that you enter here.
    • My Input: SEMRush says that there are 325 backlinks while Google Search Console reported 350. This is very close to this SaaS software. I’ve seen some thousands off. Anything that you can think of is shown here. The number of recently lost backlinks and where they came from so that you can snag them up for your own website or contact them to claim them back. When they first appeared, when they were last seen, type of backlink (text, image, etc.), follow or no-follow, etc. This SaaS also creates a list of URLs that you can use for the Google Disavow Tool to help the rankings of your customers. Also included is a list of sponsored and UGC backlinks which I have not seen before. You are able to filter the list of backlinks in any way imaginable as well.
  • Advertising Research
    • Find out what type of paid ads a website is using and how effective they are.
    • My Input: Basically this does everything that the SaaS Spyfu does but is included with everything else. You can track your ads, your competitor’s ads, ad copy, how much traffic they received, etc. Basically you can see what works for them and examine their landing pages so that you can apply it to yourself.
  • PLA Research
    • Goes over how well a Google Shopping Ad Campaign works for a website.
    • My Input: I didn’t even realize there were software and SaaS services out there until I came across this. So I typed in an ex-customer that I set up Google Shopping for and there was the data along with copies of the ads and competitors.
  • Display Advertising
    • Analyze the ad texts and banners your competitors are using.
    • My Input: There is a new tool listed here that shows how much money a website can make if it had Google AdSense to it. I have never seen this elsewhere and am not sure how accurate it really is but only the bigger sites seem to have the data.
    • My Input: Pretty much anything that you can think of is displayed here as well. Unfortunately, I could not test it for accuracy since my current client is too small to be displayed here but my ex-clients data does show up. What is shown are the ads, landing pages, how well they are doing, the type of audience targeted, locations and websites where they are displayed, type of device displayed on, etc. There is no estimate of how much they spend or make on the ads like in Spyfu but it does show the traffic.
  • Traffic Analytics
    • Find out where your main rivals invest most of the marketing efforts and adopt their experience in your own marketing strategy.
    • My Input: I again tested it with an existing customer 6,629 sessions are shown in Google Analytics while SEMRush stated 25,900 which is quite a bit off so you would have to use this data as comparison data only when doing competition analysis. The Unique Visits were pretty off too. However, if you are using your own website that you can hook up Google Analytics and Google Search Console it to get more accurate results. I have never known any software or SaaS give accurate numbers in this area except for Nacho Analytics which doesn’t exist anymore. They weren’t accurate either but was closer than anything I have seen.
    • My Input: The bounce rate, pages per visit, duration, traffic by country,  were much closer though.
    • My Input: The percentage of desktop/mobile traffic and traffic sources was further off though.
    • My Input: If you buy the ‘Traffic Analytics’ package for another $200/month you can also get access to traffic sources, top pages, geo-distribution, destination sites, and sub-domains for your competitors.
  • Ranks
    • SEMRush Rank
      • My Input: This portion gives you data on what SEMRush has in its database showing all the traffic info, keywords, paid traffic, etc.
    • Winners and Losers
      • My Input: This portion gives you the best websites to use in SEMRush’s database that also includes if the traffic, paid costs, and the number of keywords went up and down and by how much. This could be useful data if you are thinking of putting up a banner ad on a related website or other marketing ideas.
    • Traffic Rank
      • My Input: This portion gives you the basic information such as traffic, devices used to visit, pages/visit, duration, etc. of the top websites out there in its database.
  • Domain vs. Domain
    • My Input: From here you can compare up to five domains and get any overlapping information such as shared keyword rankings, traffic, etc. to help give you ideas on what to target next for your customer. Pretty impressive stuff! This directs you to Gap Analysis > Keyword Gap
  • Charts
    • My Input: This portion creates charts for you comparing up to five domains with eight different areas to pick from on each domain which helps you see similarities between the domains that you should be aware of.

Keyword Analytics

  • Overview
    • My Input: You type in a keyword phrase and it gives you an overview of how it does. Organic traffic, paid traffic, trending, suggestions, SERP data, etc. with links for more detailed views.
    • My Input: I do a test with each software and SaaS where I will ask it to come up with information for the work ‘knives’. I have found out that some display no information. SEMRush, SEOPowersuite, and Small SEO Tools return no information. This tells me that they are using the same API to collect information.
  • Keyword Magic Tool
    • Research any keyword phrase for SEO and PPC campaigns.
    • My Input: When you type in a keyword phrase here, yes ‘knives’ does work here, you will be given data for related keyword phrases that show you the number of searches, difficulty to rank, trends, SERP data, etc. While thousands of suggestions pop up you can filter them to narrow down the list.
  • Ad History
    • My Input: This little tool allows you to enter a keyword phrase then it will show you some paid ads and how well they did for that particular keyword phrase. ‘Knives’ does not work here, but Facebook advertising does not like that word as well and you cannot do anything there either. This leads me to believe that the API that shows no results is ad marketing based.
  • Keyword Difficulty
    • My Input: This little tool not only returns the difficulty of ranking for this keyword phrase but also gives you an estimate of the traffic you will receive, SERP features, trends, etc. When you click on the keyword phrase it takes you to Keyword Analytics > Overview where you will find out everything about that keyword phase.

Projects

  • My Input: From here you can create or view the projects that give you an overview of everything. This includes the following:
    • Site Audit
      • (A grade of your website health and pages with errors)
    • Position Tracking
      • (Whether or ranks went up or down)
    • On-Page SEO Checker
      • (Here it gives you ideas on what pages to optimize and for what!)
    • Social Media Tracker
      • (Connect this to your social media accounts and all of your data shows up here. DIIB does this quite well.)
    • Social Media Poster
      • (You can schedule and post content across many social media accounts. I set up clients WordPress websites to do this as well. It is nice to see that you can do that from here also.)
    • Brand Monitoring
      • (This scours the internet for mentions of your business name so that you can reply to it. I do this for my clients as ‘Reputation Management’ which is available in Moz and in Google Alerts. Another nice thing to have in your basket instead of jumping from here to there to get things done.)
    • Backlink Audit
      • (This helps you find bad backlinks and add them to Google’s Disavow tool.)
    • Link Building
      • (This SaaS helps find helpful websites that you can get backlinks from and try to find their contact information.)
    • PPC Keyword Tool
      • (This allows you to manage the keywords from your PPC ads and even create Google Ads for your campaigns.)
    • Ad Builder
      • (This helps you create compelling ad texts. Analyze your competitors’ ads, preview your ads and assign the newly created ads to the existing keyword groups.)
    • Organic Traffic Insights
      • (This gives you quick data that when clicked takes you to a more detailed analysis.)
    • Content Analyzer
      • (Oh!, this is a new one! This one has SEMRush track content that you have on other websites.)

Marketing Insights

  • Traffic Analytics
    • Find out where your main rivals invest most of the marketing efforts and adopt their experience in your own marketing strategy.
    • My Input: All the traffic data, overlap, traffic sources, top pages, location, etc. of a competitor’s website is shown here. This makes me wonder what else do they provide with the $200/month for competition analysis?
  • Market Explorer
    • Gain actionable insights into any industry and benchmark yourself against it in a click.
    • My Input: This is in the beta stage but looks like it is doing well. It returns similar websites to what you had entered here along with the demographics of the website visitor which will help you with other marketing campaigns.
  • Traffic Rank
    • My Input: This just gives you the top websites in their database along with their information again as I mentioned earlier under Ranks > Traffic Ranks.

Gap Analysis

  • Keyword Gap
    • Enter up to 5 domains to compare, select keywords and intersection types to get reports.
    • My Input: From here you can compare up to five domains and get any overlapping information such as shared keyword rankings, traffic, etc. to help give you ideas on what to target next for your customer. Pretty impressive stuff! This is the same as Domain Analytics > Domain vs Domain
  • Backlink Gap
    • Enter up to 5 domains to get shared backlinks so you know where to get backlinks for your website.
    • My Input: If you have 5 domains all sharing the same backlinks chances are that you should get these links also. This generates those links for you.
  • Bulk Analysis
    • Enter up to 200 website addresses to get bulk backlinks.

Topic Research

  • Analyze your rivals’ content and get ideas to write winning content.
  • My Input: This is pretty cool! It also lets you know which content has the most backlinks pointing to it, Facebook shares and engagements to let you know what topic is the most popular.

SEO Content Template

  • Enter in a keyword and SEMRush will examine the top 10 sites and they will give you recommendations on your content.
  • My Input: Wow! Enter in a keyword phrase and it supplies you with content ideas that are popular, where to get the backlinks from to point to your new content, what readability score you should target, and recommended text length! It also gives you snippets of how competitors are writing content and give you suggestions for your page title, meta description, h1 tags, and text. Unfortunately, to access this you would have to upgrade to the Guru plan for some options.

SEO Writing Assistant

  • Check if your texts follow our best SEO recommendations. (On-Page Optimization)
  • My Input: This tool is in the beta version as well. With this tool, you can write your article and it will give you scores based upon readability, SEO, originality, and tone of voice. I use a couple of different browser add-ons that help me with this. This is cutting edge stuff right here! This also lets you install an addon for Google docs. Unfortunately, you would have to upgrade to the Guru plan for some options. It also gives you advice on how to make your article better.

Lead Generation

  • Lead Generation Tool
    • Drum up more leads from your agency’s site and increase conversions with their Site Audit widget.
    • My Input: Well, this is interesting. You can add a widget to your website with a short form where people can ask you to audit their website for them. SEMRush takes care of tracking the leads you receive from this widget.
  • Oppty
    • Find Leads Who Need Your Marketing Services.
    • My Input: Oppty is another tool in the beta stage that when you enter in categories of where you would like leads in and a city it will pop up leads for you. I have found that the city would have to be pretty big in order to have any leads show up then after they do show up it would cost to extra to retrieve them. As an example, it produced 5 leads for $35 which I can purchase for half-price for a limited time. Personally, I would rather purchase Mapify360 and do it that way.

Listing Management

  • Examine how your website is listed in online directories.
  • My Input: This is similar to what Moz Local does. I tested it out with mine which I had already done with Moz Local (current cost is $149/year there) and found out that it picked up much more than Moz Local and costs $20/month. The thing that I like about Moz Local is that once you cancel the account your business information stays out there. If you do this with Yext and stop paying they will take your business information off of the websites out there. So what does SEMRush do? So I asked Google to find out and discovered that they partner with Yext and your information does disappear. Too bad, they should have partnered with someone else.

CPC Map

  • Cost-Per-Click analysis by the cost of keywords and hotspots on a map.
  • My Input: Right now it is in the beta stage and is free to use but it sounds like after awhile this one will be an extra charge. This can give you an idea of costs in different regions but I do not see this as something worthy of charging extra for in the future. You get plenty of data that is already included with the subscription of the SaaS.

My Reports

  • Report List
    • Gather all the SEMrush data in one elegant custom PDF report for your clients.
  • Create Custom PDF Report
    • Create custom reports to show to your clients. (Moz and SEO Powersuite also does this)

MANAGEMENT

My Reports

  • The reports you send to your clients organized.

Projects

  • A quick overview of all of your clients.

Lead Generation Tool

  • Drum up more leads from your agency’s site and increase conversions with our Site Audit widget.

Oppty

  • Find Leads Who Need Your Marketing Services.

Marketing Calendar

  • The global visibility of your entire marketing for your team and clients. Help keep track of what to do when.
  • My Input: This allows everyone to be on the same page and to keep everybody organized. You would need to upgrade to the Guru Subscription in order to use this. To me, this is not worth it unless you realize the content examination, ideas, and other things that come with the Guru Subscription will make it worth it.

Notes

  • Information on the latest news from SEMRush and the search engine world.

Out of all of the SaaS (software as a subscription) services I ended up going with SEMRush. At first, I thought I was going to go with Ahrefs but their lack of submitting reports to my clients made it my deciding factor to go with SEMRush. If you are marketing your own website then maybe Ahrefs would work better for you. Here is my review of Ahrefs.

Go ahead and try the free trial below.

SEMRush Trial

Reviewing SEO Powersuite Rank Tracker

SEO Powersuite’s Rank Tracker not only tracks rankings but it also tracks all of the hows and whys of the ranking along with reports.

Rank Tracker

Step 1: You enter the URL of the website that you want to track.

Step 2: You connect Rank Tracker with Google Analytics and Google Search Console

The first thing it has you do in the tutorial is to create an account with Rank Tracker. The first thing I noticed is that it asks you to set up the website and connect Google Analytics and Google Search Console. DIIB is the only SaaS (software as a service) that I came across so far that does this. I like the fact they are doing this because it brings all of the info into one place without having to log into multiple places to get the full story and lets you compare the stats to bring you ideas.

DIIB, however, has the upper hand on this because you can also hook up Google My Business in addition to Google Analytics and Google Search Console.

Step 3: You enter in the keyword phrases you want it to track. The software supplies you with keyword phrases already that it found in Google Analytics and Google Search Console. I had already done keyword research for this company so let’s see how it compares.

If you ever want to check the rankings of some keyword phrases and don’t want to use up the resources of your online paid SaaS then I would recommend using Small SEO Tools. With the smaller packages of SaaS that only allow you a certain amount of searches forcing you to upgrade to use the more of the tool this is a lifesaver! You can enter ten keyword phrases at a time here. I searched for about 180 keyword phrases before the image captcha kicked in. A few hundred more searches were done from me and the captcha never came back.

A quick little side test. How accurate is the search volume for Small SEO Tools when compared to Moz which I have researched and found to be very accurate?

Here are the results below:

Keyword Moz Min Volume Moz Max Volume Small SEO
Tools Volume
knives 70801 118000 0
benchmade knives 30301 70800 33100
case knives 30301 70800 40500
throwing knives 11501 30300 40500
knifeworks 9301 11500 8100
chef knives 6501 9300 33100
custom knives 6501 9300 12100
steak knives 6501 9300 12100
ceramic knives 4301 6500 8100
cobratec knives 4301 6500 2400

As you can see ‘knives’ is searched for zero times! I have seen this on some other online tools as well. They must use the same API when generating numbers. One thing for sure is Google AdWords Planner search volume is REALLY off! The numbers are close but not really close, so take their search volume numbers with a grain of salt.

Now what I would really like to see is something that checks the rankings over time along with the estimated number of searches over time. When I have a client for over one year I re-run the numbers to make sure each keyword phrase is still searched for often enough. I have discovered that trends can make some of the keyword phrase searches change. Not many times but enough to take notice.

So, I combined the keyword research I have done along with the keyword phrases discovered by SEO Powersuite (really from Google Analytics and Google Search Console) and got rid of the keyword phrases that I do not want to try and rank for and that is not relevant. For example, ‘knife up’ is an outdoor magazine and ‘knives out’ is a movie would not fetch a high conversion rate.

Step 4: For step 4 you get to choose the search engines to add both mobile and non-mobile versions.

Finished Dashboard: The finished dashboard below shows some nice options.

You get to see the rankings over time (everything from 1 week to 3 years), what you rank in each search engine, SERP (search engine results pages) Analysis, Visibility, Organic Traffic, and Keyword Difficulty.

Once these stats populate after some time I will come back and review how accurate and useful these items are.

It appears that the SEO Powersuite Rank Tracker does more than track rankings…

Under the column Target Keywords, we also have # of searches, visibility, and what page you rank on, SERP Analysis, Organic Traffic, SERP Features, and Keyword Difficulty.

Keyword Research found Within Rank Tracker

Under the column Keyword Research, we have the ability to see what keyword phrases are ranked for a specific website. Which includes all of the data for the keywords they rank for.

They have something called Keyword Gap where it lets you know which keyword phrases they rank on that you don’t and what keyword phrases you share in rankings.

Screenshot of SEO Powersuite Keyword Research

SEO Powersuite Keyword Research

Google Search Console data is displayed as well which shows the keywords, number of clicks to the website, impressions, click-through-rate (CTR), average rank, top page, and keyword difficulty.

Screenshot of SEO Powersuite Google Search Console

SEO Powersuite Google Search Console

Under Keyword Planner, you can get more keyword phrase ideas. I use this as one of my sources for finding keyword phrases in my keyword research so it is nice to see it here. It also gives you all of the data that is associated with Google AdWords.

Another nice surprise is Google Autocomplete. This is another source I use when I do my keyword research manually where I get keyword phrase ideas from. With this tool, I don’t have to manually search, copy, and paste what I find into my spreadsheet.

Another nice surprise is that this tool looks up ‘related searches’ in the search engines which is another thing that I do manually. This would save me a lot of time from searching, copying, and pasting the data into my spreadsheet. This also gives you all of the data that goes with it.

No way! This tool also gives you related questions as well! I usually go to a free site like Answer the Public to find questions related to my keyword research. By answering questions related to your topic on your website you increase the odds of building website authority, traffic, and additional rankings. All of the stats for these questions such as visit, difficulty, etc. are included.

TF-IDF Explorer? Never heard of this one but it returns the most meaningful and frequently used keywords that your top-ranking competition uses. It grabs this data from Google AdWords I found out.

There is also a tool called Keyword Combinations that create new keyword ideas for you that brings up lists of mixed keywords, combined keywords, and misspellings. This may come up with some new ideas but I do not see it being very effective.

They have a column labeled ‘Keyword Sandbox’ that examines your website and gives you data. It was unclear at first of what it does but this is what their website says about it.

Keyword research takes time, and in most cases you aren’t done with it at one go. So you obviously need a place to conveniently store all your keyword ideas for future and be able to analyze and re-analyze them over and over again.

Well, this is exactly what the new Keyword Sandbox module in Rank Tracker is for!

Essentially this is a place to store all of the keyword phrases that you are researching and gives you the data on how your website does with these keyword phrases. I have created a custom spreadsheet that does this already but it doesn’t auto-populate like this one. I’ll toy around with this one but it looks like it could save me a lot of time.

Screenshot of SEO Powersuite Keyword Sandbox

SEO Powersuite Keyword Sandbox

Competitor Research in Rank Tracker

Screenshot of SEO Powersuite Competition Analysis Domain

SEO Powersuite Competition Analysis Domain

Well, I’m not sure if they are trying to overload me or try their hardest to please me. I had this very same software on a windows computer years and years ago. It looks like they keep advancing and improving their software which is really nice to see because when I had this software before it didn’t have a tenth of what it has now.

Basically, this gives you the data shared and unshared with competitors it finds for you to research. when you click on an item in the above table it redirects you to the keyword research part of the software to give you more details. It gives you the option of domain competitors, Topic Competitors, and Top Pages.

Domain Strength Research

Under this section, the software goes over the current status of your website that includes its own grade of your domain, traffic, backlinks, no-follow or follows, how many pages are indexed, social media popularity, and more. This is also viewable on the LinkAssistant.

Screenshot of SEO Powersuite Ranking Tracker Domain Strength

SEO Powersuite Ranking Tracker Domain Strength

Generated Reports

The reports that can be generated below also can be set up to compare to previous time periods. These reports can be shared with other members of the team and your customers.

These reports include:

  • Keyword Rankings and Visibility
  • Competition Rankings
  • Keyword Rankings grouped by SE
  • Keyword Rankings grouped by Keyword Groups
  • Ranking History
  • Keyword Research
  • Organic Website Traffic
  • Domain Strength

This is a nice addition that not all services have. I do not believe Mangools has this but Moz does. Moz allows you to custom create the reports to send out while SEO Powersuite you cannot custom create the reports but send them out as they are.

I can customize the report by picking and choosing what to display in the report so that I can customize it to each individual customer that only wants these details or those details.

Conclusion of Rank Tracker

While looking over the software, which I used to own before years and years ago, it was nice to see that they made a ton of improvements.

Although I would not trust the number of searches of the keyword phrases as to being accurate the tools offered in just this one part of the software will save me a lot of time. In my opinion, the numbers it comes up with for how often it is searched for is way lower than what it really is. It is nice to see that they incorporate clicks, impressions, and traffic from Google Search Console which is very accurate to use though.

The difficulty of ranking for each of the keyword phrases I was not impressed with at first (high and n/a popped up) because it pulled its data from Google AdWords so I was about to write it off as being inaccurate but in another area of the software I had actual numbers that the software used and compared it to a trusted source that I deemed accurate.

If you look below you can see how close these numbers match.

Moz
Difficulty
SEO Powersuite
Difficulty
20 15.8
23 18.7
28 18.8
15 19.5
? 19.6
25 19.9
20 20.5
20 20.6
17 20.8
? 21.2
25 22.2
33 25.7
26 25.7
29 25.8
30 27.4
32 27.4
27 28.8
26 29.2
32 29.5
33 33.1
37 35.6
43 35.9
37 39

The excellent job of tracking your rankings over time is worth the money alone. Moz is starting its own rank tracker that is still in its infancy but will get better over time.

I was blown away at the resources for the keyword research tools. It was like the software knew exactly where I pulled my research from manually and provided it for me in one location that also auto-populated the stats for me instead of having me do it myself.

The competition resource section covers all of the basics but is lacking in some areas such as listing the specific backlinks that point to the website that Moz Open Site Explorer provides. When I checked out the LinkAssistant portion of this SaaS, unfortunately, it was not there either.

The domain strength portion of this software exceeds other SaaS that I used in the past and I will compare it to other SaaS that I will review later. One thing that I really liked is that it shows you how many pages are indexed by each search engine. With the URL I tested I found out that Google only has a small percentage of pages indexed when compared to the other search engines which tell me a major area to work on that will help tremendously that I missed before.

In the reports section of this software, it is laid out nice but I wish that you could create custom reports and add sections manually that you want to be done. With the number of searches per month for each keyword phrase, I would not want to send out that particular report.

For just this one section of the software, I would rate this a solid 9 out of 10.

Don’t forget to see my review on the SEO Powersuite LinkAssistant.

Don’t forget to see my other reviews on SEO Powersuite:

Interested? Follow the links below.

SEO PowerSuite is available in Free, Professional and Enterprise versions. Six months of search algorithm updates are included in the Professional and Enterprise versions. After the six months expire, search algorithm updates are provided on a paid basis. Depending on the license type and the number of months you pay in advance, the fee can run as low as $8.89/mo.

The maintenance price will probably increase depending upon how much you use it as well, but the total price from what I can find online looks like it is still cheaper than the monthly SaaS (software as a service) out there.

Reviewing SEO Powersuite SpyGlass

SpyGlass is the competition analysis part of SEO Powersuite. It covers all the basics that other SaaS (software as a subscription) and comes with a 30-Day Guarantee. The backlink intersects and comparisons are very similar to Moz’s and make me wonder if they are using their APIs.

Backlink Profile Research

This section of the software you enter in the competitor’s URL and it will output the backlink information that it has. At first glance, you see how many backlinks, how many different domains, DoFollow or NoFollow, c-blocks, etc. that you would expect right away. But what surprised me was that it shows the HISTORY of these backlinks! If you see a very large spike in backlink numbers in a short period of time it triggers Google that this is suspicious and will hurt your rankings. So seeing the history here is a nice glance on whether your competitor’s backlinks are organic or purchased.

Not sure where it gets its data from but it is nice to see the history as soon as I type in a domain. Another nice thing to have the historic data is that this report provides you a list of backlinks that it used to have but do not have anymore. These could be good prospects to look into and get backlinks from. Maybe they took your competitor’s link off of their website because they had a bad experience with them and you could step in!

It also shows you what you would want to find in a competition analysis software. Where the links came from, when, what TLD, what anchor text was used to point to the website, etc.

There is data here that is not provided for by other SaaS services though. I wrote a custom script to determine the frequency of anchor text and put it in a tag cloud for me. Fortunately, this software does this for you already which is nice. Also, the stats are displayed better than other SaaS’s that I have used. With easy to look over graphs and detailed numeric values for every possible scenario.

Your Backlink Profile

Of course, you can enter your own domain to see your backlink profile. I discovered that I can hook up Google Analytics and Google Search Console along with the software to get more accurate results of backlinks. I have not seen that elsewhere yet.

Referral Traffic From Competitors in SpyGlass

This surprised me, I haven’t seen this one yet in Moz, SpyFu, etc. yet. This software keeps track of how much traffic you get from backlinks that you have. You don’t have to write a custom Google Analytics report for that one! After monitoring something like this you can get a better idea of where to grab more backlinks from and what type of mentions bring in the most traffic to your website.

Backlink Comparison Research

This looked suspiciously close to what Moz has. So I looked it up in Moz and although they looked the same the numbers were way different. I wonder if having the ability to hook up Google Analytics and Google Search Console to the backlink results is making the numbers off by the thousands. The total links Moz says has 12,000 more but the total linking domains Moz says it has 43 more domains. Perhaps it was only counting links to the home page? I double-checked and it was not.

This will give a good test for other tools as well.

Linking Domains:

Total Backlinks:

Using the tool only has much smaller results. It looks like Moz’s total backlinks are set far apart from the rest with DIIB being the second. I just exported a .csv file of the largest one, Moz’s, and I am going to do a little testing and checking.

It appears that the reason Moz is so high is that it has multiple mentions in forums online so this may be the accurate one. I did not see any broken links doing testing here and there.

So you will have to make your own judgment on the accuracy of the backlinks using the SEO Spyglass.

Domain Strength Research

The domain strength screen is the same as the other portions of the website.

Under this section, the software goes over the current status of your website that includes its own grade of your domain, traffic, backlinks, no-follow or follows, how many pages are indexed, social media popularity, and more.

Reports Generated from SpyGlass

The reports that can be generated below also can be set up to compare to previous time periods. These reports can be shared with other members of the team and your customers.

These reports include:

  • Backlink Summary
  • Backlink Details
  • Domain Comparison
  • Domain Strength

This is a nice addition that not all services have. I do not believe Mangools has this but Moz does. Moz allows you to custom create the reports to send out while SEO Powersuite you cannot custom create the reports but send them out as they are.

I can customize the report by picking and choosing what to display in the report so that I can customize it to each individual customer that only wants these details or those details.

Conclusion of SEO SpyGlass

SEO Powersuit’s SEO Spyglass seems to be mostly focused on collecting information about the competitor’s backlinks. SpyFu seems to be the only one that also gives you pay per click campaign information.

For my testing in competition analysis and reviewing the SEO Spyglass, the only thing that was missing was pay-per-click data and when compared to the other SaaS services out there, excluding SpyFu, it rates a little better than the others because of its addition of being able to look up the history on all of the backlink data.

I review it a solid 9 out of 10. If it would have data on pay-per-click campaigns of the competitors it would have ranked a 10.

Don’t forget to see my other reviews on SEO Powersuite:

Interested? Follow the links below.

SEO PowerSuite is available in Free, Professional and Enterprise versions. Six months of search algorithm updates are included in the Professional and Enterprise versions. After the six months expire, search algorithm updates are provided on a paid basis. Depending on the license type and the number of months you pay in advance, the fee can run as low as $8.89/mo.

The maintenance price will probably increase depending upon how much you use it as well, but the total price from what I can find online looks like it is still cheaper than the monthly SaaS (software as a service) out there.

Reviewing SEO Powersuite Website Auditor

The website auditor from SEO Powersuite not only gives you the basic details on how you rank, number of links, etc. it also puts together a few tools that help you generate content and examine your existing content.

Website Auditor Structure Audit

You get to examine your own website for improvement. Here is all that it does.

  • Indexing and Crawlability
    • Server errors, robots.txt, and sitemap
  • Redirects
    • Permanent, Temporary, Canonical, etc.
  • Encoding and Technical Factors
    • Mobile-Friendly, Page Structure, WC3 Checkup
  • URLs
    • Dynamic and Length
  • Links
    • Broken, excessive, DoFollow
  • Images
    • Broken, Missing Alt Tags
  • On-Page
    • Meta information only
  • Localization

With the site audit, it will find server errors, word count, tags, internal and external code resources, count 302 redirects, Find duplicate meta descriptions, count the link on the website internal, external, and click link depth.

Content Analysis Of Your Website

All of the data below can be exported to a .csv file as well if you prefer to input it into a custom report of yours or if you have a dashboard created to import the data into.

Keyword Map and Page Audit

The site-auditor has a keyword map that you can import your keywords from Rank Tracker and it will show you which pages it thinks it relevant too. The Rank Tracker lets you know exactly which pages each keyword phrase ranks for.

Content Editor

With the content editor, you can view all of the details of the page, make the changes for optimizing your page, then export the file so that you can upload it to your website. The Network Solutions shopping cart that I work with on with the client you cannot edit online because their editor is so flawed that it moves the cursor 6 to 10 spaces where it isn’t supposed to be and it is so easy to make a mistake there. That is why whenever I want to edit a page from this particular content editor I do it in Dreamweaver then copy and paste the code online. It is really nice to see that this software has the ability to do the same in case you don’t have something like Dreamweaver to work with.

The software’s content editor also gives you little bits of advice on how to modify the page to help out with the search engines.

TF-IDF from the Website Auditor

The TF-IDF is information retrieval, TF–IDF or TFIDF, short for term frequency-inverse document frequency, is a numerical statistic that is intended to reflect how important a word is to a document in a collection or corpus. I never have seen this in other Softwares or SaaS services. The closest thing that I saw was using a counting tag cloud to try and give you an idea of what the page is about. Unless you incorporate AI Intelligence any system will have flaws in it. Why do you think Google purchased that AI company?

Regardless, this system is a step above any tag cloud system that I saw elsewhere and it lists the keywords and gives you recommendations on which keywords to use to optimize the page with.

Website Auditor Generated Reports

You can generate and send out reports for yourself or the customer here as well. The reports cover a summary, details, and TF-IDF results.

Domain Strength Research

The domain strength screen is the same as the other portions of the website.

Under this section, the software goes over the current status of your website that includes its own grade of your domain, traffic, backlinks, no-follow or follows, how many pages are indexed, social media popularity, and more.

Generated Reports to Share

This gives you generated reports on everything in this section that you can share with your co-workers or the customer. The report includes all of the details that are mentioned above.

This is a nice addition that not all services have. I do not believe Mangools has this but Moz does. Moz allows you to custom create the reports to send out while SEO Powersuite you cannot custom create the reports but send them out as they are.

I can customize the report by picking and choosing what to display in the report so that I can customize it to each individual customer that only wants these details or those details.

Conclusion

Again, I am very impressed with how this software handles everything that a SaaS (software as a subscription) can handle plus give you a little more. With the addition of the IDF-IDF (which I have to admit I never heard of) plus the extra statistics that it shows you, along with the ability to export the stats into a .csv file if you want to organize it differently gives this rating a solid 10 out of 10!

Don’t forget to see my other reviews on SEO Powersuite:

Interested? Follow the links below.

SEO PowerSuite is available in Free, Professional and Enterprise versions. Six months of search algorithm updates are included in the Professional and Enterprise versions. After the six months expire, search algorithm updates are provided on a paid basis. Depending on the license type and the number of months you pay in advance, the fee can run as low as $8.89/mo.

The maintenance price will probably increase depending upon how much you use it as well, but the total price from what I can find online looks like it is still cheaper than the monthly SaaS (software as a service) out there.