Tomorrow is my birthday and this July I will be in business for over 13 years!
Finding questions that people ask a lot for can be helpful for ranking and generating traffic to your website. It is also a good resource for your Google AdWords campaign.
- Wordtracker has a question specific tool that you can read about at http://www.wordtracker.com/academy/keyword-questions-tool
- Check your keyword phrases located in your Google Analytics account. You can find questions people typed into the search engines and came across your website there. Here is a link where you can hook up a custom report to do this for you. https://www.google.com/analytics/web/importing#importing/a43018713w72937023p75301018/%3F_.objectId%3D6ssPI0FHQ16kqjxCt4t_sg%26_.selectedProfile%3D/
- You can also consult Google Webmaster Tools at Google Webmaster Tools > Your site on the web > Search queries report.
- Keyword Discovery has a tool for this as well.
- When you do a search on Google let the autocomplete do the job for you. Just type your search (query) beginning with who, what, where, when, or how.
- You can visit Q&A sites to get ideas also, but you won’t know how much traffic you get until you run it through a tool. Here are some Q&A sites listed below.
Here is a simplified breakdown on what you can do if you are on a limited budget for your online inbound marketing.
- Identify Your Target Audience
- How much do they make?
- How old are they?
- What is their buying behavior?
- Are they small, medium, or a big business?
- Do they work for someone else?
- What hobbies do they have?
- Do they read online?
- Do they listen podcasts?
- Do Keyword Research
- Do research on Google AdWords
- Check traffic keyword phrases get
- Check amount of competition keyword phrases get
- Use WordStream
- Do research on Moz.com
- Do research on Ubersuggest
- Do research on SEMRush
- Related/Suggestions given when you do searches on the search engines
- Test out about 50 or so keyword phrases in Google AdWords to see the results
- Do research on Google AdWords
- Competition Analysis
- What keyword phrases do your competitors use?
- Can you get it from the deprecated keyword meta tag?
- Read their blogs to see what they focus on
- Find influencers that can help build links to your website by suggesting you
- Find bloggers of the same interest/focus
- Look at twitter users talking about the same thing
- Share your information with them
- Ask them to guest blog
- Use followerwonk in Moz.com
- Tweak your website to the results you find out from your Google AdWords experience
- Blog about the interests that your target audience is interested in
If you take care to examine the patterns of the people visiting you site you can turn them into customers easier by giving them what they want.
Some goals you may have is to . . .
- Buy a Product
- Buy a Service
- Download an Ebook
- Fill Out a Contact Form
In all marketing programs and books I have read and with personal experience people will visit your site 7 to 8 times before making a move and that is because the choices out there on the internet are immense so it is very important to provide them what they are looking for and you can do that by examining their habits when they visit your site.
You can use your web stats to examine what pages they visit, how long they visit, what keyword phrase they typed in to get to your site, etc.
Since people on average visit your website 7 or 8 times before making a decision it is unwise to try to force a conversion (buy a product, fill out a form, etc.) right away because you will scare them away. Just give them what they are looking for then let them come to you after giving them an offer on your website.
After your website visitor do make the conversion it is very important to follow up with them and build a relationship with them. When you do this you will gain a loyal customer that will stay with you longer and recommend you to others. Just by doing this you can make your customer base exponentially.